Buying a ‘Divorce’ Home Has Its Perks

Posted by on January 21, 2011 in Public Relations, Social Media, Uncategorized |

You may or may not be in the market for a new home currently – but if you are thinking about buying a home in future (near or long term), you might want to consider a “Divorce” home. What is a Divorce home? Basically it’s a home being sold by a couple who is going through a divorce.

Renee and I were featured in an AOL Real Estate article about this topic today – because the last three homes we purchased happened to be divorce homes – and the reporter was interested in our experiences (and tips for others).

How did we end up in this article? Well, it’s the result of two free social media resources: HARO (or Help A Reporter Out) and Twitter. HARO is a free service started by entrepreneur Peter Shankman 3 years ago. The concept is simple: reporters post inquiries for experts to help serve as sources for articles they’re working on. HARO sends emails three times per day to PR professionals and business owners who respond directly to the reporters (if they feel they can serve as an expert). When reporters are facing a tight deadline, HARO sends out a tweet with the info asking for quick responses.

I happened to see one of these tweets and a reporter was looking for anyone who had experience buying a Divorce home. I shot her a quick email informing her that Renee and I have had this experience three times – so she asked if she could conduct an email interview. You can read the results of the interview here – it’s actually a very interesting article (even outside my quotes).

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