If you use Twitter, you know how much of a hassle it can be trying to keep track of who you’re following. Sometimes we use apps that automatically follow people back who follows us and other times we may follow them back on our own out of a feeling of obligation. But at some point, you’re going to have a list of people who, for whatever reason, are no longer following you back. Now it’s up to you to decide if you want to continue following those who are not returning the favor. I’m not so hard core that I automatically unfollow anyone not following me – for example, many in the media do not follow back unless you’re also in the media. While I think this is lame, I’ll still continue to follow some occasionally. But what I typically do is unfollow them and make sure I place them on one of my lists if I’m really interested in keeping track of their tweets.
But now that it’s April, it’s a good time to think about Spring Cleaning and getting rid of those people you’re following who are adding zero value to your stream. So I’ve created a couple of videos that provide an overview of two tools I use to identify and unfollow Tweeters not following me. I hope you find it useful.