Great Concept: Heinz Rewards Facebook Fans With First Crack At New Upscale Ketchup

Posted by on October 27, 2011 in Social Media |

In the era of squeeze bottles, patience is no longer required, but to create anticipatory buzz for a new ketchup variety, Heinz initially will limit its availability. Heinz Tomato Ketchup Blended with Balsamic Vinegar, which substitutes balsamic for the traditional white vinegar, will first be available on Nov. 14 — but not in stores. Rather, […]


Update: Amid PR firestorm, ChapStick issues an apology

Posted by on October 26, 2011 in Uncategorized |

via prdaily.com Just a quick update regarding yesterday’s post about the social media controversy surrounding Chapstick. The company did the right thing today by issuing an apology and pulling the image that offended many people. While it probably felt a lot longer to the PR team in the middle of the situation the fact that […]


How Many Women Will Chapstick Lose As Customers Thanks To Social Media (and This Pic)?

Posted by on October 25, 2011 in Uncategorized |

via blog.sfgate.com It’s hard to know for sure, but if you read ReelGirl founder Margot Magowan’s comments in today’s SF Gate, you’ll see they’ve lost at least one influential customer (probably for life). Was it the photo (which she and others have complained about as being sexist?). Not entirely. More insulting and outrageous to Margo […]


Autism: Never Give Up Video PSA

Posted by on October 25, 2011 in Uncategorized |

Yes – it really can be overwhelming. But we'll never give up fighting for our kids Posted via email from davidkaufer’s posterous


What its like raising a 5 year old boy with Autism (Part 2)

Posted by on October 20, 2011 in Uncategorized |

In an earlier post I wrote about some of the special challenges that go into raising a son with Autism and focused on the diet, supplement and vitamin protocol we're following to try to help Stone's developmental issues.  There is another aspect of raising a child with Autism that has more of an impact and […]


Autism Hope: Meet Joshua Parks from Maine

Posted by on October 13, 2011 in Uncategorized |

Traveler Autism is a subject close to my heart simply because I myself have it. You wouldnt know because of early diagnosis and years of therapy though. I just recently graduated high school and one fond memory I have is the autism group we had. The other guys in the group looked up to me […]


LinkedIn Now Allows Companies To Post Updates (Like Facebook)

Posted by on October 11, 2011 in Uncategorized |

As is typically the case with announcements from LinkedIn (when compared to similar developments from Facebook, Twitter and Google, this recent development flew somewhat under the radar but I think it is fairly significant for companies and brands.  As you can see in the video below, LinkedIn is now allowing companies to post updates to […]


How smart is our dog Brodie?

Posted by on October 10, 2011 in Uncategorized |

Well, it depends. There are times he seems very smart and conniving. And other times, well, you watch the video and judge for yourself.  Posted via email from davidkaufer’s posterous


What’s it like raising a 5 year old with Autism?

Posted by on October 4, 2011 in Autism, Parenting |

Autism is now so pervasive – and awareness has been raised so much – that its safe to say that nearly every American adult now has some connection to it. It may be a co-worker, relative or friend – but chances are they know someone who has a child who is on the spectrum. I […]

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