Update: Amid PR firestorm, ChapStick issues an apology

Just a quick update regarding yesterday’s post about the social media controversy surrounding Chapstick. The company did the right thing today by issuing an apology and pulling the image that offended many people. While it probably felt a lot longer to the PR team in the middle of the situation the fact that they were able to resolve this in roughly 72 hours is commendable (especially given that Chapstick is owned by giant corporation Pfizer.

Companies and agencies take note!