From the Kaufer DMC Blog
Are you building brand visibility through your marketing campaigns? Would you like to learn the strategic moves behind online lead generation and how companies who use it become more profitable?
If you are focusing solely on seminars, trade shows, email blasts, direct mail purchases, cold calling and traditional advertising, you are doing what some experts categorize as “outbound marketing“. Although it is still somewhat effective, outbound marketing now a days is looked at as an older and a more expensive method of marketing communications. Studies show that firms that generate less than 20% of their leads from online are less profitable than those businesses accumulating 60% or more.