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49 Resources and Tips for Using Pinterest Social Media Marketing For Your Business

Posted by David on February 25, 2012 in Uncategorized |

Super popular social networking site Pinterest is making waves with businesses and casual Internet users alike. In the previous blog post, it was mentioned how to properly use Pinterest as a free and very cool business tool.

But, today’s post is going to delve into 49 tips, resources, and links to use Pinterest as part of a social media marketing campaign. Why 49 references? Well, I’ve been a San Francisco 49ers fan my entire life so the number feels appropriate!

1. Keep everything connected. Remember to link up Facebook and Twitter accounts to Pinterest for automatic sharing.

2. Be active. Remember to comment on pins, repin, and mention the original pinner. This is a social network, after all!

3. Follow in the footsteps of major brands who are kicking butt on Pinterest, as talked about on Ragan.

4. Mix it up when repinning and uploading original content, it shows some team effort.

5. Working at a start-up? They can use Pinterest to keep users updated about their work and of course socialize as part of their social media marketing strategy.

6. Advertising agencies should be hopping on Pinterest like no tomorrow, as they can share advertising ideas and brands they created.

7. Share Pinterest RSS feeds, as each user page has one.

8. Meld WordPress and Pinterest together, blending pinning with blogging.

9. Pinning information that people can relate to and understand is another big thing, so companies in health, law, or other industries can hop aboard Pinterest, too.

10. Always be on the lookout for trends with Pinterest’s “Popular” page.

11. Keep an archive of old content on Pinterest so people can reference back to the content.

12. Try not to self-promote too much, as that is frowned upon over at Pinterest.

13. As CopyBlogger explains: “Consider watermarking your images, or adding text to them….”

14. Forbes talks about using Pinterest for food brands, start-ups, and non-profit organizations here. Check it out!

15. HubSpot’s blog highlights seven different brands that are doing boards and pins right.

16. Another helpful post from Social Times shows even more brands doing well on Pinterest, such as HGTV collecting content and inspiring their viewers.

17. Ever think of “visual storytelling” on Pinterest? This post can show how to do it right.

18. Even Pinterest can be a great place to hold contests to engage clients and customers.

19. Follow in the same vein as FourSquare and offer exclusive promotions to customers that are on Pinterest.

20. Customize the experience, making sure social media marketing is tailored to the customer of the brand.

21. Do what Real Simple did and add more context to content on a blog or website.

22. TechCrunch gives some sound advice on how a brand can make Pinterest work for their social media marketing today.

23. Service providing brands can create boards aimed at telling the customer what to expect from the service.

24. Why not let users engage even more and set up a “testimonials” board?

25. Network. Introduce people, help them out to create some buzz.

26. Similar to #25, show some authority on industry-specific trends on Pinterest.

27. Leave the “stuffy business” personality at the door, Pinterest is about being casual and sharable.

28. Over at Digital Relatively, they highlight even more brands doing very well on Pinterest and how to mimic them.

29. Brafton talks about more tips for Pinterest.

30. Be courteous and use boards to thank customers.

31. Ditch the Facebook shop for a Pinterest shop.

32. Use the Pin It button on all websites.

33. Always use keywords, even with pins, so people can easily find the content when searching.

34. Be seasonal and create “holiday boards” to celebrate with customers.

35. Always use pictures on Pinterest, since that’s what the website is originally based on: image sharing!

36. Mobile users need to be considered too, so remember to get Pinterest for mobile.

37. Speaking of mobile, apps should consider Pinterest, too!

38. Let each staffers contribute to the Pinterest board for variety and to let customers see each employee, especially it’s a smaller business.

39. Keep track of analytics, see what is being repinned and noticed the most to keep ahead with trends and what to share next.

40. Share some personal insights on Pinterest to be a bit more human and less “business.”

41. Don’t just focus on images–think of video, too. While Pinterest is mostly images, try to think outside of the box.

42. Give credit where it is due; no stealing!

43. Ever think of a scrapbook board?

44. Marketers should be aware of these eight tips.

45. Keep up with repinning infographics, they are always popular.

46. Nine tips from Inc, which could help out beginning Pinterest users.

47. Integrate Pinterest with Facebook Timeline for automatic sharing and capturing a wider audience.

48. Don’t forget to advertise Pinterest on LinkedIn and Google+ profiles!

49. And lastly, have fun! Pinterest should be fun and engaging, no matter what.

1 Comment

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