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Dear Integra Telecom: Why do you hate small businesses?

Posted by David on July 11, 2014 in Customer Service |

Dear Integra Telecom, Why do you hate small businesses? You don’t know me – well, you sort of do. We actually corresponded a bit on Twitter last month about an issue my sister was having moving her phone number from her old business location (which you managed) to her new business location (which Comcast manages). […]

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Why buying from independent retailers is better for your local economy [Infographic]

Posted by David on March 11, 2014 in Green/Sustainability |

by flapjackmedia. Explore more infographics like this one on the web’s largest information design community – Visually.  

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5 Blogging Bits for Your Business

Posted by David on December 3, 2013 in Marketing, Work |

After all of the hard work of getting a company off the ground — from setting up inventory and fine-tuning services, to hiring employees and creating a website through the help of a digital marketing firm such as Kaufer DMC – businesses need to be sure they are doing everything they can to attract and […]

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Know the Perils of These ID Theft Scams

Posted by David on November 14, 2013 in Marketing, Technology |

A generation ago, scams came to our doors via mail including details on pyramid schemes or get-rich-quick plots. Today, the same scams arrive at our digital doorstep, but they’ve hidden their intention so that you have no idea what you’re getting into. ID Analytics suggests that no less than 10 thousand different identity theft rings […]

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Green Workplace? Here Are 3 Innovative Ways to Work More Sustainably

Posted by David on October 21, 2013 in Green/Sustainability, Work |

Even though my GreenForGood days are behind me, I still try to look for ways to live (and work) more sustainably. Whether you work from home, own a business or are the head of a massive corporation, there are always new and innovative ways to work more sustainably. Here are three ingenious and money-saving strategies […]

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Will Google Glass Completely Change Mobile Photography?

Posted by David on September 30, 2013 in Mobile Marketing, Technology |

As we inch closer to the 2014 release date for Google Glass—the search giant’s innovative new “smart glasses”—tech journalists and app developers are going wild with reviews, articles and ideas for third-party applications for the wearable technology. One of Glass’s touted features is its ability to take high-resolution pictures and videos. These first-person images and […]

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Build Your Business Before You Leave College

Posted by David on August 28, 2013 in Work |

While many people know the story of Bill Gates, the co-founder of Microsoft who dropped out of college to create the company that would become synonymous with personal computers, fewer know the success stories of those who started their own businesses while attending college. Of course, Larry Page and Sergey Brin started Google while they […]

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5 Digital Marketing Trends You Can’t Afford to Ignore

Posted by David on August 13, 2013 in Marketing, Social Media |

Digital marketing is one area where it pays to stay current. The Web is changing at a lightning pace, and business owners cannot afford to be left behind. There is a flip side to this rate of change, though. If you spend too much time paying close attention to the flitting changes in digital marketing, […]

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Do you get excited about customer complaints?

Posted by David on January 4, 2013 in Customer Service, Work |

Customers who take the time to complain are also taking the time to tell you what they want. Rather than see this as a negative, take it as an opportunity to improve your business. Today I’m sharing one of my favorite inspirational quotes from the legendary motivational speaker, Zig Ziglar. How have you dealt with […]

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What Does The Rebirth of Flickr Mean for Marketing?

Posted by David on January 3, 2013 in Marketing, Social Media |

Guest post by Kelsey Kaufman, our awesome Kaufer DMC Account Coordinator!  You might have seen the headlines: “Is Facebook Already Making Instagram Uncool?” “Flickr grows as Instagram support looms.” And, “11 reasons why Flickr is (and always has been) better than Instagram” (to name but a few) It was a tough month for Instagram as users […]

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