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5 Blogging Bits for Your Business

Posted by David on December 3, 2013 in Marketing, Work |

After all of the hard work of getting a company off the ground — from setting up inventory and fine-tuning services, to hiring employees and creating a website through the help of a digital marketing firm such as Kaufer DMC – businesses need to be sure they are doing everything they can to attract and […]

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Know the Perils of These ID Theft Scams

Posted by David on November 14, 2013 in Marketing, Technology |

A generation ago, scams came to our doors via mail including details on pyramid schemes or get-rich-quick plots. Today, the same scams arrive at our digital doorstep, but they’ve hidden their intention so that you have no idea what you’re getting into. ID Analytics suggests that no less than 10 thousand different identity theft rings […]

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Will Google Glass Completely Change Mobile Photography?

Posted by David on September 30, 2013 in Mobile Marketing, Technology |

As we inch closer to the 2014 release date for Google Glass—the search giant’s innovative new “smart glasses”—tech journalists and app developers are going wild with reviews, articles and ideas for third-party applications for the wearable technology. One of Glass’s touted features is its ability to take high-resolution pictures and videos. These first-person images and […]

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5 Digital Marketing Trends You Can’t Afford to Ignore

Posted by David on August 13, 2013 in Marketing, Social Media |

Digital marketing is one area where it pays to stay current. The Web is changing at a lightning pace, and business owners cannot afford to be left behind. There is a flip side to this rate of change, though. If you spend too much time paying close attention to the flitting changes in digital marketing, […]

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What Does The Rebirth of Flickr Mean for Marketing?

Posted by David on January 3, 2013 in Marketing, Social Media |

Guest post by Kelsey Kaufman, our awesome Kaufer DMC Account Coordinator!  You might have seen the headlines: “Is Facebook Already Making Instagram Uncool?” “Flickr grows as Instagram support looms.” And, “11 reasons why Flickr is (and always has been) better than Instagram” (to name but a few) It was a tough month for Instagram as users […]

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Social Media Marketing: What Makes Women Tick (Online)?

Posted by David on March 26, 2012 in Marketing, pinterest, Social Media, Work |

It’s no secret that many marketers have tried to use social media as a tool to reach, influence and engage with women (given their powerful purchasing power), but until recently it’s been difficult to determine which social media platforms are most effective in this manner. However, the recent rise of Pinterest has positioned it as […]

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Social Media Marketing: How 7 Ways Cable Channels Should Use Pinterest

Posted by David on March 8, 2012 in Marketing, Social Media |

What’s the hottest social networking site around right now? It’s not Facebook or Twitter, but a rapidly-growing picture and video-sharing site known as Pinterest. So, what’s so special about Pinterest to make it capture 11 million views a month, and already have over 10 million active users? All the numbers come together on Arik Hansen’s […]

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My Favorite Super Bowl Ad

Posted by on February 6, 2012 in Marketing |

I think this pretty well sums up the mood in America. What do you think?

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Social Media Lesson for Brands: Why Facebook Users Remove Friends

Posted by on December 20, 2011 in Marketing, Social Media, Work |

What began as a college and social networking experiment has become a viable marketing tool for companies of all types and sizes. Small business owners and professional marketing managers have begun to realize that Facebook can be also be shaped into a powerful advertising and marketing tool. The Facebook Marketing Lesson For Brands New research […]

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Inbound Marketing: 6 Key Benefits For Your Business

Posted by on December 5, 2011 in Marketing, Social Media |

From the Kaufer DMC Blog Are you building brand visibility through your marketing campaigns?  Would you like to learn the strategic moves behind online lead generation and how companies who use it become more profitable? If you are focusing solely on seminars, trade shows, email blasts, direct mail purchases, cold calling and traditional advertising, you […]

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