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Social Media Marketing: What Makes Women Tick (Online)?

Posted by David on March 26, 2012 in Marketing, pinterest, Social Media, Work | ∞

It’s no secret that many marketers have tried to use social media as a tool to reach, influence and engage with women (given their powerful purchasing power), but until recently it’s been difficult to determine which social media platforms are most effective in this manner. However, the recent rise of Pinterest has positioned it as [...]

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Social Media Marketing: How 7 Ways Cable Channels Should Use Pinterest

Posted by David on March 8, 2012 in Marketing, Social Media | ∞

What’s the hottest social networking site around right now? It’s not Facebook or Twitter, but a rapidly-growing picture and video-sharing site known as Pinterest. So, what’s so special about Pinterest to make it capture 11 million views a month, and already have over 10 million active users? All the numbers come together on Arik Hansen’s [...]

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My Favorite Super Bowl Ad

Posted by on February 6, 2012 in Marketing | ∞

I think this pretty well sums up the mood in America. What do you think?

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Social Media Lesson for Brands: Why Facebook Users Remove Friends

Posted by on December 20, 2011 in Marketing, Social Media, Work | ∞

What began as a college and social networking experiment has become a viable marketing tool for companies of all types and sizes. Small business owners and professional marketing managers have begun to realize that Facebook can be also be shaped into a powerful advertising and marketing tool. The Facebook Marketing Lesson For Brands New research [...]

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Inbound Marketing: 6 Key Benefits For Your Business

Posted by on December 5, 2011 in Marketing, Social Media | ∞

From the Kaufer DMC Blog Are you building brand visibility through your marketing campaigns?  Would you like to learn the strategic moves behind online lead generation and how companies who use it become more profitable? If you are focusing solely on seminars, trade shows, email blasts, direct mail purchases, cold calling and traditional advertising, you [...]

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Dream Job

Posted by on July 6, 2011 in Marketing, Oregon Ducks, Public Relations, Social Media, Sports, Work | ∞

“A dream job is a job that combines your talents and passions in a way that is meaningful to YOU.” (~Career expert Pete Liebman) What is a “Dream Job” and how many people do you know that actually has one? I have been thinking about this for awhile, because in many ways I consider my current [...]

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Mobile content explodes – more than 100 million Americans using mobile browser, app, email, music or video streaming services

Posted by on June 20, 2011 in Marketing, Mobile Marketing, Work | ∞

The introduction and rise of smart phones the past four years has fundamentally changed the way people access apps, games and information. And this technology tsunami is gaining strength as sales continue to boom. If you already own an iPhone or Android, you probably don’t think about how many others also own or are buying [...]

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How a Killer Social Media Strategy Can Rock Your SEO Efforts

Posted by on March 15, 2011 in Marketing, SEO, Social Media | ∞

Internet Marketing is now as important (if not more so) than offline marketing programs and many businesses are struggling to understand and incorporate the various elements of integrated marketing – from paid advertising to SEO (Search Engine Optimization) to Social Media. Make no mistake: online marketing is here to stay and leading businesses small and [...]

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How to manage Twitter followers using lists and streams

Posted by on March 4, 2011 in Marketing, Social Media | ∞

Wondering how to keep track of your followers after your first couple of hundred? I show how you can use Twitter’s web client to create and manage lists, as well as how to use Hootsuite to set up streams to track various lists in real time.

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Social Media Strategies For Mom And Pop Businesses

Posted by on March 1, 2011 in Marketing, Social Media | ∞

As Yogi Berra might say, it’s deja vu all over again. Businesses of all sizes are suddenly confronted with a new technology that is simultaneously creating both challenges and opportunities: the advent and growth of social media. Just as the Internet sprung up in the mid 1990s and forced businesses to reconsider and alter all [...]

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