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Dream Job

Posted by on July 6, 2011 in Marketing, Oregon Ducks, Public Relations, Social Media, Sports, Work |

“A dream job is a job that combines your talents and passions in a way that is meaningful to YOU.” (~Career expert Pete Liebman) What is a “Dream Job” and how many people do you know that actually has one? I have been thinking about this for awhile, because in many ways I consider my current […]

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Mobile content explodes – more than 100 million Americans using mobile browser, app, email, music or video streaming services

Posted by on June 20, 2011 in Marketing, Mobile Marketing, Work |

The introduction and rise of smart phones the past four years has fundamentally changed the way people access apps, games and information. And this technology tsunami is gaining strength as sales continue to boom. If you already own an iPhone or Android, you probably don’t think about how many others also own or are buying […]

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How a Killer Social Media Strategy Can Rock Your SEO Efforts

Posted by on March 15, 2011 in Marketing, SEO, Social Media |

Internet Marketing is now as important (if not more so) than offline marketing programs and many businesses are struggling to understand and incorporate the various elements of integrated marketing – from paid advertising to SEO (Search Engine Optimization) to Social Media. Make no mistake: online marketing is here to stay and leading businesses small and […]

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How to manage Twitter followers using lists and streams

Posted by on March 4, 2011 in Marketing, Social Media |

Wondering how to keep track of your followers after your first couple of hundred? I show how you can use Twitter’s web client to create and manage lists, as well as how to use Hootsuite to set up streams to track various lists in real time.

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Social Media Strategies For Mom And Pop Businesses

Posted by on March 1, 2011 in Marketing, Social Media |

As Yogi Berra might say, it’s deja vu all over again. Businesses of all sizes are suddenly confronted with a new technology that is simultaneously creating both challenges and opportunities: the advent and growth of social media. Just as the Internet sprung up in the mid 1990s and forced businesses to reconsider and alter all […]

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Hootsuite – A basic overview of a great social media management software tool

Posted by on February 17, 2011 in Kaufer DMC, Marketing, Social Media, Work |

Today I’m beginning a new “how to” series of videos designed to showcase various tools and tricks of the emerging social media field. There are so many software programs and applications to sort through and try – it can be confusing. Well relax, we’re here to help. My first installment is a basic overview of […]

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Kelli Matthews (UO J-School Instructor/PR Pro): Today’s Kaufer “Follow Friday” Featured Profile

Twitter Name(s): @KMatthews Which social media networks do you use consistently? Facebook, Twitter, LinkedIn, PROpenMic I also blog – both on my own WordPress blog and on Tumblr. What was your “Aha” moment regarding social media (when/why did you decide to become engaged)? I was doing some research for a presentation and the results for […]

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Are Web Development and Marketing Services Tax Deductible Business Expenses?

Posted by on January 5, 2011 in Marketing, Public Relations, Showcase, Social Media, Uncategorized, Work |

It goes without saying that marketing is a fundamental requirement for the success of any kind of business (and of course, we’re biased). But without proper marketing, most businesses will never truly flourish – the competition for attention is too fierce. This is especially true for online or digital businesses and services. Its hardly a […]

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Corey Dubrowa: Today’s Kaufer “Follow Friday” Featured Profile

With the holidays here, I’ve lagged a bit with my blogging this past week but I’ll be picking it up next week, with one of my major 2011 New Year’s resolutions being to blog on a more consistent basis (4-6 times per week). So be prepared to hear more from me in the upcoming year! […]

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This just in: AT&T named worst cell phone carrier by Consumer Reports

Posted by on December 7, 2010 in Mobile Marketing, Public Relations |

No Surprise here. According to Consumer Reports, AT&T ranked as the worst cell-phone carrier in the U.S., following a survey of 58,000 people. Not only did this leave AT&T as “the only provider to drop significantly in overall satisfaction,” it reinforces my opinion (see earlier post “Dear AT&T: You Suck) that not even Apple and […]

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