Help Kickstart Eco-Friendly Xeko’s Launch As New Online Game

Posted by David on July 11, 2012 in Green/Sustainability |

Have you heard of Kickstarter? It’s this very cool online tool that allows start-up companies to raise money online. It’s the ultimate crowd-source utility for entrepreneurs (and something I wish existed 5 years ago when I was trying to launch GreenforGood.com). A few years ago (when I was working on GreenforGood and heaviliy involved in […]


Welcome to Mr. Kaufer’s (twelve23) Neighborhood!

Posted by David on June 6, 2012 in Work |

It’s no secret to my friends and family that I absolutely love Seattle. And since last October, I’ve been lucky enough to work in the city in a really cool office space and great part of town – across the street from Olympic Sculpture Park on one side and the Seattle waterfront and Pier 70 […]

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Are You Missing the Social Media Boat?

Posted by David on April 18, 2012 in Social Media |

Only 50% of Fortune 500 Companies Use Social Media Are You Missing the Social Media Boat? Thanks to its cost-effectiveness, it is second nature for many startups to utilize social media channels (including blogging, Facebook, and Twitter, among others) to build publicity and nurture customer relationships. And while many major brands have also jumped on […]


Big Changes = New Opportunities

Posted by David on April 9, 2012 in Life, Work |

“We all have big changes in our lives that are more or less a second chance.” ~Harrison Ford   Change is constant in life and it seems to only accelerate over time. One of my key goals when I thought about my professional life was that I wanted to make sure I was never in […]


Social Media Marketing: What Makes Women Tick (Online)?

Posted by David on March 26, 2012 in Marketing, pinterest, Social Media, Work |

It’s no secret that many marketers have tried to use social media as a tool to reach, influence and engage with women (given their powerful purchasing power), but until recently it’s been difficult to determine which social media platforms are most effective in this manner. However, the recent rise of Pinterest has positioned it as […]


AutismAid’s Ambitious Goal: Unifying and Supporting National Autism Community

Posted by David on March 13, 2012 in Autism, Non-Profit |

AutismAid, an ambitious new non-profit organization was formally announced early today by Founders Tim Welsh, a longtime Autism advocate known as @TannersDad on Twitter,  and Lawrence Goldfarb, a successful businessman, founder of LRG Capital Group and Bay Area Autism activist. I’ve known Tim via Twitter for more than three years now, and he debriefed me […]



Social Media Marketing: How 7 Ways Cable Channels Should Use Pinterest

Posted by David on March 8, 2012 in Marketing, Social Media |

What’s the hottest social networking site around right now? It’s not Facebook or Twitter, but a rapidly-growing picture and video-sharing site known as Pinterest. So, what’s so special about Pinterest to make it capture 11 million views a month, and already have over 10 million active users? All the numbers come together on Arik Hansen’s […]

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ShopLAStyle.com Hacker Crisis – Social Media To Rescue?

Posted by on March 1, 2012 in Social Media |

Hackers and spam are certainly not new in the digital world. I know that personally I seem to receive dozens of “phishing” attempts weekly via my various email accounts.  But this morning I received a new kind of phishing attempt – a very official-looking email confirming an order placed to ShopLAStyle.com (see below). Of course […]


10 Tips To Market Your Business With Social Media Site Pinterest

Posted by on February 10, 2012 in Social Media |

Adding to the popular ranks of Facebook and Twitter comes the white hot social networking site Pinterest. According to TechCrunch, Pinterest is the fastest growing social media site in history (yes, even faster than Facebook!). And like other social media platforms, Pinterest (when used properly), can be used as a powerful, and free, marketing tool for businesses by […]


My Favorite Super Bowl Ad

Posted by on February 6, 2012 in Marketing |

I think this pretty well sums up the mood in America. What do you think?

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