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This just in: AT&T named worst cell phone carrier by Consumer Reports

Posted by on December 7, 2010 in Mobile Marketing, Public Relations |

No Surprise here. According to Consumer Reports, AT&T ranked as the worst cell-phone carrier in the U.S., following a survey of 58,000 people. Not only did this leave AT&T as “the only provider to drop significantly in overall satisfaction,” it reinforces my opinion (see earlier post “Dear AT&T: You Suck) that not even Apple and […]

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When Good PR…Goes Bad

Posted by on October 8, 2010 in Marketing, Public Relations, Work |

Originally published on Zenwerks.com Public relations is often one of the most overused phrases and least understood components of marketing and communications efforts within companies. There are still executives who believe it’s possible to “just go out there and get us some good PR” – as if it were that simple. Those in the profession […]

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Zenwerks 3.0

Posted by on August 24, 2010 in Marketing, Public Relations, Social Media, Work |

We’ve hinted at changes here at Zenwerks for quite awhile, so we’re excited to finally pull off the cover and reveal the new and improved Zenwerks 3.0. We’re not changing the name of the company, but 3.0 is symbolic of the changes and evolution at Zenwerks since the company was launched in founder Bob Butterworth’s […]

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AP Stylebook Adds 42 New Guidelines for Social Media

Posted by on June 27, 2010 in Marketing, Public Relations, Social Media, Work |

Read the full story at Mashable. True story: when managing the design and development of a new website for a major rebranding program of a multi-million dollar company, I found myself in an argument with the CTO and Director of IT explaining why we had to follow AP Stylebook guidelines when writing and posting content […]

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FreePressReleaseList.com Launches Affordable New PR Tool for Budget-Minded Companies, Organizations and PR Agencies

Posted by on May 3, 2010 in Marketing, Public Relations, Social Media |

SEATTLE, Wash. – May 4, 2010 – Budget-minded companies, small businesses, organizations and public relations agencies looking to gain additional visibility for their products or services now have a valuable new resource through the new website FreePressReleaseList.com. The site allows small business owners and public relations managers who have limited marketing budgets and resources to […]

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Back in the saddle again…

Posted by on April 6, 2010 in Marketing, Public Relations, Showcase, Social Media, Work |

No, I’m not talking about blogging again (although it would be appropriate after my 3+ week posting hiatus). I’m talking about being a partner in Zenwerks,  a Seattle-based digital branding and web development/design company. For those who know me best personally and professionally, the move back to the agency side seems so obvious it’s almost […]

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