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5 Digital Marketing Trends You Can’t Afford to Ignore

Posted by David on August 13, 2013 in Marketing, Social Media |

Digital marketing is one area where it pays to stay current. The Web is changing at a lightning pace, and business owners cannot afford to be left behind. There is a flip side to this rate of change, though. If you spend too much time paying close attention to the flitting changes in digital marketing, […]

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What Does The Rebirth of Flickr Mean for Marketing?

Posted by David on January 3, 2013 in Marketing, Social Media |

Guest post by Kelsey Kaufman, our awesome Kaufer DMC Account Coordinator!  You might have seen the headlines: “Is Facebook Already Making Instagram Uncool?” “Flickr grows as Instagram support looms.” And, “11 reasons why Flickr is (and always has been) better than Instagram” (to name but a few) It was a tough month for Instagram as users […]

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Are You Missing the Social Media Boat?

Posted by David on April 18, 2012 in Social Media |

Only 50% of Fortune 500 Companies Use Social Media Are You Missing the Social Media Boat? Thanks to its cost-effectiveness, it is second nature for many startups to utilize social media channels (including blogging, Facebook, and Twitter, among others) to build publicity and nurture customer relationships. And while many major brands have also jumped on […]

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Social Media Marketing: What Makes Women Tick (Online)?

Posted by David on March 26, 2012 in Marketing, pinterest, Social Media, Work |

It’s no secret that many marketers have tried to use social media as a tool to reach, influence and engage with women (given their powerful purchasing power), but until recently it’s been difficult to determine which social media platforms are most effective in this manner. However, the recent rise of Pinterest has positioned it as […]

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Social Media Marketing: How 7 Ways Cable Channels Should Use Pinterest

Posted by David on March 8, 2012 in Marketing, Social Media |

What’s the hottest social networking site around right now? It’s not Facebook or Twitter, but a rapidly-growing picture and video-sharing site known as Pinterest. So, what’s so special about Pinterest to make it capture 11 million views a month, and already have over 10 million active users? All the numbers come together on Arik Hansen’s […]

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ShopLAStyle.com Hacker Crisis – Social Media To Rescue?

Posted by on March 1, 2012 in Social Media |

Hackers and spam are certainly not new in the digital world. I know that personally I seem to receive dozens of “phishing” attempts weekly via my various email accounts.  But this morning I received a new kind of phishing attempt – a very official-looking email confirming an order placed to ShopLAStyle.com (see below). Of course […]

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10 Tips To Market Your Business With Social Media Site Pinterest

Posted by on February 10, 2012 in Social Media |

Adding to the popular ranks of Facebook and Twitter comes the white hot social networking site Pinterest. According to TechCrunch, Pinterest is the fastest growing social media site in history (yes, even faster than Facebook!). And like other social media platforms, Pinterest (when used properly), can be used as a powerful, and free, marketing tool for businesses by […]

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Which are the best social media networks for your business?

Posted by on December 26, 2011 in Social Media |

Social media should always be a priority for any business and implemented into any advertising plan. However, with all sorts of different social media networking websites and methods to spread the word on your business, which ones should a business focus the majority of their attention on? Here’s a look at the most popular networks […]

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Social Media Lesson for Brands: Why Facebook Users Remove Friends

Posted by on December 20, 2011 in Marketing, Social Media, Work |

What began as a college and social networking experiment has become a viable marketing tool for companies of all types and sizes. Small business owners and professional marketing managers have begun to realize that Facebook can be also be shaped into a powerful advertising and marketing tool. The Facebook Marketing Lesson For Brands New research […]

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Inbound Marketing: 6 Key Benefits For Your Business

Posted by on December 5, 2011 in Marketing, Social Media |

From the Kaufer DMC Blog Are you building brand visibility through your marketing campaigns?  Would you like to learn the strategic moves behind online lead generation and how companies who use it become more profitable? If you are focusing solely on seminars, trade shows, email blasts, direct mail purchases, cold calling and traditional advertising, you […]

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