I’m officially a book author! Check out my new ebook: “Behind the Tweets: 25 Unique Twitter Users and How They Use Social Media In Work, Life, and Love”

Posted by on November 22, 2011 in Behind the Tweets, Follow Friday Profiles, Social Media |

Given my love of writing, I’ve thought about the possibility of writing a book ever since I was a teenager. But lack of time (and topics) prevented me from seriously pursuing this pursuit until recently. Last year I decided to start a weekly column on this blog that featured an interesting Twitter follower. The interview […]


My Turn: Why I Quit Klout

Posted by on November 20, 2011 in Social Media |

There has been much ado in the social media world the past few weeks about Klout, the service that assigns “scores” to individuals in an attempt to determine who is “truly” influential in the online world. In theory, this seems like it could be a good idea. People (and companies) want to quickly search for […]


Great Concept: Heinz Rewards Facebook Fans With First Crack At New Upscale Ketchup

Posted by on October 27, 2011 in Social Media |

In the era of squeeze bottles, patience is no longer required, but to create anticipatory buzz for a new ketchup variety, Heinz initially will limit its availability. Heinz Tomato Ketchup Blended with Balsamic Vinegar, which substitutes balsamic for the traditional white vinegar, will first be available on Nov. 14 — but not in stores. Rather, […]


The Top 10 reasons why the Oregon Ducks should interview me

Posted by on July 19, 2011 in Oregon Ducks, Social Media, Sports |

Many “Hire Me Oregon Ducks” fans, friends and family alike have been asking me for updates in my pursuit of my dream job with the Oregon Ducks. So here is a quick recap. I submitted my resume, cover letter and references (per the job posting requirements) to Assistant Athletic Director/Human Resources Mark Ruckwardt July 5th and followed […]

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Who’s the best Oregon Ducks Marketing Expert? Why Not Ask Google?

Posted by on July 8, 2011 in Oregon Ducks, Social Media, Sports, Work |

We all know that we live in a world of search and when we want the answer to a question (or to validate the position of a company or person), all we have to do is Google it, right? So as the Oregon Ducks begin their search for their next Senior Associate Athletic Director, Marketing […]

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Behind the Tweets: KIRO-FM Morning Anchor Linda Thomas (aka @TheNewsChick)

This week I have a very special guest for my Behind the Tweets interview. Linda Thomas (aka @TheNewsChick on Twitter) was gracious enough to take time from her VERY busy schedule to answer a ton of questions from me regarding social media, her interesting career as a journalist, and the potential future impact of both […]


When Are The Best Days And Times To Post On Facebook?

Posted by on July 7, 2011 in Public Relations, Social Media, Work |

If you work in social media, you know that one of the many challenges you face is trying to figure out the best time(s) to post information to your business Facebook wall for maximum impact. Well, thanks to Hubspot’s Dan Zarrella (who is well worth following on Twitter, by the way), you can see via […]

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Dream Job

Posted by on July 6, 2011 in Marketing, Oregon Ducks, Public Relations, Social Media, Sports, Work |

“A dream job is a job that combines your talents and passions in a way that is meaningful to YOU.” (~Career expert Pete Liebman) What is a “Dream Job” and how many people do you know that actually has one? I have been thinking about this for awhile, because in many ways I consider my current […]


How to get Buffed with your Tweeting

Posted by on June 24, 2011 in Social Media, Video |

A couple of months ago I started trying a cool Chrome add-on called BufferApp. The idea behind it is to make it easy for you to quickly tweet – or schedule tweets – articles/info as you find them while surfing. This is similar to Hootsuite, Seesmic and Tweetdeck as they all include this functionality as […]


Shrinkage: people are surfing websites less as their time on Facebook grows (a lot)

Posted by on June 24, 2011 in Social Media, Work |

In case there are any lingering doubts about the profound impact of Facebook in the technology world, check out this graph from BusinessInsider (based on an analysis from Wetpaint Founder and CEO Ben Elowitz). People are spending an increasing amount of their time on Facebook – at the expense of the rest of the Internet and […]

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