Kathleen Schmidt – Book PR Expert, Sports Lover & Mom of 2: My Follow Friday Featured Profile

Posted by on February 24, 2011 in Follow Friday Profiles, Social Media |

Have I mentioned how much I love Twitter? I officially signed up for the service in May, 2008 but didn’t really start using it in earnest until later that year and early 2009. I’ve met so many fun, interesting and smart people thanks to Twitter, and this week’s Featured Profile is no exception. Kathleen Schmidt […]

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When Good PR…Goes Bad

Posted by on October 8, 2010 in Marketing, Public Relations, Work |

Originally published on Zenwerks.com Public relations is often one of the most overused phrases and least understood components of marketing and communications efforts within companies. There are still executives who believe it’s possible to “just go out there and get us some good PR” – as if it were that simple. Those in the profession […]

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Zenwerks 3.0

Posted by on August 24, 2010 in Marketing, Public Relations, Social Media, Work |

We’ve hinted at changes here at Zenwerks for quite awhile, so we’re excited to finally pull off the cover and reveal the new and improved Zenwerks 3.0. We’re not changing the name of the company, but 3.0 is symbolic of the changes and evolution at Zenwerks since the company was launched in founder Bob Butterworth’s […]

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